Let's Switch Up Your Copy

Genuinely useful B2C copy aligned to your business goals and written to brief. Sound good? Scroll down to find out more about how I can add value to your copywriting project. 

 

 

"If copywriter life seems quiet, don't be fooled! I could easily be working for one or more of my copywriting clients under non-disclosure - shhh, sometimes it's all top secret"

Why work with me?

As a flexible freelancer I can adapt to be a remote extra pair of hands during busy times, work solo on ad-hoc on-going projects, or deliver consistent copy for one-off assignments. I am well-versed in working with agencies or direct with individuals, music acts, and small businesses, working to your brief and deadlines. Hiring me as your freelancer, can help banish the fluff and hype, polish up your copy into something customer/audience ready, and give a balance between genuinely useful copy, and the right keywords etc. to help your web presence grow.

I specialise in business to customer (B2C) copywriting, with niches in music and researched travel, and have added value to a variety of general copywriting projects. Please see below some of the services I can offer you and/or your business. I will add in samples and example projects where possible. 

Featured Case Study

Debenhams.com

I was hired by the SEO Manager at Debenhams to be part of a remote team working on product landing pages for the website. The bulk product copy work included landing pages for fashion, sale items, and luxury beauty. The latter involved writing on-brand copy for YSL and Lancôme beauty products. These had to convey genuinely useful customer information, with just the right amount of story telling. 

Product Copy Samples - Click Here.

 

Featured Case Study

Flash: A Tribute To Queen

Flash are an established, full-time touring Queen tribute act who I'd previously featured in an article all about tribute bands on independent news website The Overtake. Having seen my writing work they approached me to write some content for their souvenir theatre programme. They had some jumbled train of thought notes on the history of the band, and they needed a writer to turn it into condensed, polished copy. This project involved pulling key pieces of the band story, ordering them in a logical and easy to digest way, and adding in some nostalgia and fun for Queen fans. 

I also produced a press kit for the band, this featured a front cover, biography, additional notes and media links. The band didn't at that time have a press kit, and also wanted something that would act as a template and could be easily updated. 

Theatre Programme Copy - Click Here.

Press Kit - Click Here.

 

Travel Copywriting

  • Researched travel content.
  • Travel adjacent content - related buying guides, arts and culture content.
  • Hotel or holiday product descriptions.
  • SEO copy on destinations, attractions, and activities. 

 

Work has appeared on the Citalia and Hayes and Jarvis websites, and a busy hotel booking site. 

Music Copywriting

Delivering music content for musicians, bands, and singers, and music related businesses. 

  • Promotional material such as programme copy, press releases, band biographies.
  • Website content.
  • Updating existing material or web content. 

 

Clients have included local music acts in Essex, a small music festival, and a music photography business.

Product Copy

Confident product description writer, adapting to several different styles of product description, which are:

  • Specific product descriptions.
  • Product or category landing pages.
  • Product round-ups or buying guides.
  • Longer, multi-element product copy. i.e. Headings, short description, bullet points, longer information piece. 

 

Areas I have covered have included: e-learning courses, hotels, audio book authors, firewood retailers, family history, and travel products. 

General Web Content

  • Landing pages for single calls to action, as a holding page for a new website, to re-direct people to other links, resources, or downloads. 
  • About us pages - to introduce you, your project or business to customers, and give an engaging overview of what you are all about. Introduce your people, your background, and give a snapshot into the services you offer.
  • SEO copy to populate other pages of your website - I specialise in B2C content. 
  • Refreshing or updating existing website material. Ideal for adding in news, updated product information and other changes.  

Blogs

Blogs can be a great way to engage further with your customers and provide regular updates on what you are doing. Blog posts are a more informal way to provide information, insight, and advice.

I work on content aimed at a business to consumer audience, but the type of blogs I could deliver are very varied. 

  • Within the music/entertainment niche that could mean news and event previews or reviews.
  • If you are a craft company I could help deliver tips, tutorials, crafter biographies, reviews and creative technique ideas. 
  • As a small business you might need an SEO optimised blog written to accompany event news, new services, or it may act as an online journal for opinion and insight. 

 

Micro Volunteering

Beaulieu Community Centre recently approached me to take some photo's of the centre- interior, exterior, rooms in use at events etc, and later asked for a leaflet design to attract new business.

 

I designed a double sided leaflet, took the photo's and wrote the copy. Side one is to advertise the venue as a space to hire, and the flip-side to advertise the diverse range of regular activities on offer. 

Designed using Adobe Express.

 

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get in touch to find out how hiring a freelance copywriter can benefit your business or project. Orphic .

Please send all enquiries in writing, and I will get back to you soon. 

Contact Me